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Real founders. Real decisions. Real results. Dive into the stories behind the world's most compelling startups — told with honesty, depth, and detail.

All Stories(81)

Biocon Story of Kiran Mazumdar-Shaw.

Biocon Story of Kiran Mazumdar-Shaw.

There was a time when women never had an opportunity for a job, and most women were at home due to t...

Bura Anirudh Yadav

Bura Anirudh Yadav

2 min read
 La Pino'z: The Indian Pizza brand worth 1000 crore.

La Pino'z: The Indian Pizza brand worth 1000 crore.

There was a time when Pizza was only sold in 5-star hotels and luxury places. People had no idea abo...

Bura Anirudh Yadav

Bura Anirudh Yadav

2 min read
Havmor to Hocco: The Journey of Ice Cream Legacy.

Havmor to Hocco: The Journey of Ice Cream Legacy.

In recent years, we have been seeing new brands and increasing competition across all fields. From A...

Bura Anirudh Yadav

Bura Anirudh Yadav

3 min read
Seekho: The learning App

Seekho: The learning App

During the time of COVID-19 and after the ban on Tik Tok, many of us stayed at home. The situations...

Bura Anirudh Yadav

Bura Anirudh Yadav

2 min read
How blinkit created revolution in the Indian Markets ?

How blinkit created revolution in the Indian Markets ?

Imagine if you are a resident staying in a high-rise apartment or places which make daily life diffi...

Bura Anirudh Yadav

Bura Anirudh Yadav

2 min read
Potato chips which are Indian-made. 

Potato chips which are Indian-made. 

During late 1980s in Gujarat, poverty was at peak with massive droughts impacted people. Those times...

Bura Anirudh Yadav

Bura Anirudh Yadav

3 min read
MrBeast has 508 million YouTube subscribers.

MrBeast has 508 million YouTube subscribers.

YouTube has changed many of the Genz career options. It has become a full-time opportunity for many...

Bura Anirudh Yadav

Bura Anirudh Yadav

3 min read
Former Flipkart employee builds stockbroking firm Groww

Former Flipkart employee builds stockbroking firm Groww

The stock markets are full of chaos and hectic, it is difficult and very few people understand it. F...

Bura Anirudh Yadav

Bura Anirudh Yadav

3 min read
Manyavar: A traditional brand for celebrations.

Manyavar: A traditional brand for celebrations.

Being born in a middle-class family and working under the guidance of father, Rahul Modi had constan...

Bura Anirudh Yadav

Bura Anirudh Yadav

2 min read
Why is Indigo the market leader of airline industry ?

Why is Indigo the market leader of airline industry ?

The airline industry is full of failures and capital-intensive business. It has complex issues and h...

Bura Anirudh Yadav

Bura Anirudh Yadav

2 min read
Samsung Story: From Noodles to Mobile Manufacturing Giant.

Samsung Story: From Noodles to Mobile Manufacturing Giant.

Imagine a country has 20% of GDP dependent on one single company. It means, it has total control ove...

Bura Anirudh Yadav

Bura Anirudh Yadav

3 min read
Savji Dholakia: 15,000 crore Diamond Empire.

Savji Dholakia: 15,000 crore Diamond Empire.

Have you seen in the news, a diamond businessman gives expensive gifts to their employees, like bonu...

Bura Anirudh Yadav

Bura Anirudh Yadav

3 min read
 Bata: A legacy of 130-years-old shoe brand.

Bata: A legacy of 130-years-old shoe brand.

The shoe brand which once created a monopoly in the footwear industry has a long history. Back in ou...

Bura Anirudh Yadav

Bura Anirudh Yadav

3 min read
Decathlon: A revolution in the sports industry.

Decathlon: A revolution in the sports industry.

There was a time when sports gear was bought only by the rich. It was expensive and not easily avail...

Bura Anirudh Yadav

Bura Anirudh Yadav

3 min read
BARBEQUE NATION & its crazy dining experience.

BARBEQUE NATION & its crazy dining experience.

When you get a tasty, safe and unlimited food experience, how does it feel? Yes, BBQ nation is one o...

Bura Anirudh Yadav

Bura Anirudh Yadav

2 min read
Indra Nooyi: From Struggle to Pepsi-Co CEO.

Indra Nooyi: From Struggle to Pepsi-Co CEO.

Being born into a traditional middle class family in the late 1950s was extremely difficult. We rece...

Bura Anirudh Yadav

Bura Anirudh Yadav

2 min read
NYKAA: From established banker to self-made business woman.

NYKAA: From established banker to self-made business woman.

The Beauty Industry is full of prestigious work and in high demand. From local to international, wit...

Bura Anirudh Yadav

Bura Anirudh Yadav

3 min read
Canva: 100 rejections to 26 crore subscriber base application.

Canva: 100 rejections to 26 crore subscriber base application.

How difficult it is to make a picture or edit it. Once upon a time, only Adobe was the only brand wh...

Bura Anirudh Yadav

Bura Anirudh Yadav

3 min read
Wow! Momo's delicious snack for Genz.

Wow! Momo's delicious snack for Genz.

Wow Momos: worth 1200 crores Every evening, on the streets we always taste snacks. We Indians love i...

Bura Anirudh Yadav

Bura Anirudh Yadav

2 min read
 Godrej: The most trusted Locker

Godrej: The most trusted Locker

That's the credibility of Godrej, which started with a small debt amount taken by Ardeshir Godrej. E...

Bura Anirudh Yadav

Bura Anirudh Yadav

2 min read
Azim Premji: The Indian Bill Gates.

Azim Premji: The Indian Bill Gates.

From vegetable oil brand before Independence to Tech giant.While Azim Premji was studying engineerin...

Bura Anirudh Yadav

Bura Anirudh Yadav

2 min read
The Journey & Startegies of Walmart

The Journey & Startegies of Walmart

Retail store to WalmartDuring the late 1950’s, people were struggling for proper stores across Ameri...

Bura Anirudh Yadav

Bura Anirudh Yadav

2 min read
Kalyan jewellery: From clothing store to Gold kings.

Kalyan jewellery: From clothing store to Gold kings.

We all know how much Indians love gold. From weddings to assets, gold is a compounding product.We ha...

Bura Anirudh Yadav

Bura Anirudh Yadav

2 min read
Big Bazaar: Success & Failure Story.

Big Bazaar: Success & Failure Story.

Big Bazaar was once an emotion to every Indian family. ¼ of India used to visit the Big Bazaar.From...

Bura Anirudh Yadav

Bura Anirudh Yadav

2 min read
Sun Pharma: The Global Giant Medicine Brand.

Sun Pharma: The Global Giant Medicine Brand.

Do you know India’s number 1 generic medicine brand ? Once upon a time, it started with just 10,000...

Bura Anirudh Yadav

Bura Anirudh Yadav

2 min read
Havells – Global Standards, Indian Roots

Havells – Global Standards, Indian Roots

The strategies which made HavellsYou might think Havells is an International Brand. No, it's an Indi...

Bura Anirudh Yadav

Bura Anirudh Yadav

2 min read
Bajaj Pulsar, the bike which changed India.

Bajaj Pulsar, the bike which changed India.

Bajaj's famous Chetak scooter, which was used by the 90s generation.I saw my father going to the off...

Bura Anirudh Yadav

Bura Anirudh Yadav

2 min read
D-Mart: The strategy which dominated the Indian supermarket.

D-Mart: The strategy which dominated the Indian supermarket.

We all visit supermarkets for basic home needs. Few consider it walking and along with buying goods....

Bura Anirudh Yadav

Bura Anirudh Yadav

2 min read
The juice which feels 'Real'

The juice which feels 'Real'

Do you know almost 30 crore litres of juice is consumed in Indian markets ? Every other street has a...

Bura Anirudh Yadav

Bura Anirudh Yadav

2 min read
Shaadi. Com: The story of every household.

Shaadi. Com: The story of every household.

Ramesh: I want my sister to get married ? I am not able to find the right match.* Where can I find t...

Bura Anirudh Yadav

Bura Anirudh Yadav

2 min read
The Journey towards Apple

The Journey towards Apple

Imagine being poor and an orphan ?Due to financial difficulties, Steve Jobs' parents couldn’t afford...

Bura Anirudh Yadav

Bura Anirudh Yadav

2 min read
Royal Enfield: The Bike that Indian's love

Royal Enfield: The Bike that Indian's love

The youngster racing the bike and the sound just feels wow ! Every other person looks at the bike wh...

Bura Anirudh Yadav

Bura Anirudh Yadav

2 min read
 How partition became a boon to Larsen & Toubro (L&T)

How partition became a boon to Larsen & Toubro (L&T)

*The tallest statue of India, Sardar Vallabhbhai Patel statue was built by L&T.*Ayodhya Ram Mand...

Bura Anirudh Yadav

Bura Anirudh Yadav

2 min read
The Legacy of Mahindra Group

The Legacy of Mahindra Group

India’s one of the top automobile brands, from Scorpio to Thar. You can see youngsters, politicians...

Bura Anirudh Yadav

Bura Anirudh Yadav

3 min read
A Balloon seller who created the brand MRF

A Balloon seller who created the brand MRF

Have you seen tyres which are branded with MRF ? From cars to buses, it has its presence across the...

Bura Anirudh Yadav

Bura Anirudh Yadav

2 min read
Mamaearth: Your baby’s chemical free products

Mamaearth: Your baby’s chemical free products

The couple who changed the entire baby product industry.One day, Varun and Ghazal Alagh, their newly...

Bura Anirudh Yadav

Bura Anirudh Yadav

2 min read
 A hobby which turned into a 600 crore brand.

A hobby which turned into a 600 crore brand.

Yes, you are completely dependent on local handmade bags, which are not durable ? Do we usually get...

Bura Anirudh Yadav

Bura Anirudh Yadav

2 min read
Over coming world wars, betrayals and establishing Mercedes-Benz.

Over coming world wars, betrayals and establishing Mercedes-Benz.

The Journey of Mercedes-BenzDo you know one of the best luxury car brands ?Yes, we are talking about...

Bura Anirudh Yadav

Bura Anirudh Yadav

3 min read
Crispy, salty and crunchy Kurkure is worth 1000 crore.

Crispy, salty and crunchy Kurkure is worth 1000 crore.

In India, most of them prefer chips or namkeen with tea.Have you seen the advertisement for ‘ Tedha...

Bura Anirudh Yadav

Bura Anirudh Yadav

2 min read
Fogg: Fragrance which is worth 10,000 crore.

Fogg: Fragrance which is worth 10,000 crore.

Every individual uses perfume, it makes us feel fresh and cool. We have plenty of perfume and fragra...

Bura Anirudh Yadav

Bura Anirudh Yadav

2 min read
 The story of every household: Maggi

The story of every household: Maggi

Maggi's 2-minute snack is an emotion to millions of Indians.*Early morning, when you are hungry or d...

Bura Anirudh Yadav

Bura Anirudh Yadav

3 min read
 Tests and Turns: How Rolex Watch started.

Tests and Turns: How Rolex Watch started.

ImagineA 12-year-old boy who lost his parents ?How painful it would be for the boy, who is dealing w...

Bura Anirudh Yadav

Bura Anirudh Yadav

3 min read
The Genius from the beginning: Elon Musk

The Genius from the beginning: Elon Musk

Do you know Elon Musk is the richest man in the world, as of today? but do you know how many struggl...

Bura Anirudh Yadav

Bura Anirudh Yadav

3 min read
 Bringing back the old cultural flavours: Paper Boat

Bringing back the old cultural flavours: Paper Boat

We have multiple juices and cokes in the market. What about the flavours which we used to drink in o...

Bura Anirudh Yadav

Bura Anirudh Yadav

2 min read
The Story of Birla group and their legacy.

The Story of Birla group and their legacy.

The legacy of decades starting from a small village in Rajasthan to becoming India’s biggest industr...

Bura Anirudh Yadav

Bura Anirudh Yadav

3 min read
 Left the family-owned business and started his own company.

Left the family-owned business and started his own company.

The markets have a lot of water bottle companies. From restaurants to weddings and office meetings,...

Bura Anirudh Yadav

Bura Anirudh Yadav

2 min read
 How Sunil Mittal transformed India’s strong mobile connectivity.

How Sunil Mittal transformed India’s strong mobile connectivity.

I asked a mobile operator, I want a sim card, he said take Airtel. I asked my uncle if I wanted a si...

Bura Anirudh Yadav

Bura Anirudh Yadav

3 min read
How a Pan Masala brand turned into a Pulse candy brand.

How a Pan Masala brand turned into a Pulse candy brand.

A story of Dharampal and Satpal in Delhi.Did you taste Pulse candy, which literally gave a unique ta...

Bura Anirudh Yadav

Bura Anirudh Yadav

3 min read
Starbucks: The coffee that feels.

Starbucks: The coffee that feels.

Do you know the price of the coffee ? Yes, we get around 30, 40 or 100 rupees. But have you ever tas...

Bura Anirudh Yadav

Bura Anirudh Yadav

3 min read
From Microsoft employee to Lens kart founder

From Microsoft employee to Lens kart founder

We hesitate to visit the doctor for consultation, or we try to avoid wearing glasses. People troll o...

Bura Anirudh Yadav

Bura Anirudh Yadav

2 min read
Zudio which made Genz addicted to Fashion.

Zudio which made Genz addicted to Fashion.

Have you tried Zudio-branded clothes ?Yes, it is one of the cheapest clothing brands, really ?OK, wa...

Bura Anirudh Yadav

Bura Anirudh Yadav

2 min read
Underage worker to building Rolls-Royce: Worlds Iconic Luxury brand.

Underage worker to building Rolls-Royce: Worlds Iconic Luxury brand.

Have you seen Rolls-Royce ?A luxurious car which is smooth, royal and elegant.Yes, it is the world's...

Bura Anirudh Yadav

Bura Anirudh Yadav

3 min read
A poor boy who built the Honda brand

A poor boy who built the Honda brand

Humiliation, bombing, earthquakes, but his dreams never stopped.Do you know every minute Honda earns...

Bura Anirudh Yadav

Bura Anirudh Yadav

3 min read
PhonePe: Quick, Smooth & Hassle free transaction platform

PhonePe: Quick, Smooth & Hassle free transaction platform

There was a time when you had to send money to your father to his bank account. you have to visit t...

Bura Anirudh Yadav

Bura Anirudh Yadav

3 min read
 Ram Dev Baba’s Patanjali is worth 43,000 crore.

Ram Dev Baba’s Patanjali is worth 43,000 crore.

Journey of Patanjali from Haridwar to the world. Early morning Yoga, exercise and health and wellnes...

Bura Anirudh Yadav

Bura Anirudh Yadav

4 min read
How Zomato started its journey with a simple idea.

How Zomato started its journey with a simple idea.

A revolution in Food businessTired of cooking food early in the morning ?Visiting super markets to b...

Bura Anirudh Yadav

Bura Anirudh Yadav

3 min read
75 rejections, Court Cases:  The story of Rapido's journey

75 rejections, Court Cases: The story of Rapido's journey

A Two-Wheeler Taxi model of Rapido is worth 2.5 billion.Early in the morning do you get frustrated b...

Bura Anirudh Yadav

Bura Anirudh Yadav

3 min read
 Love, hate and rivalry: The story of two brothers who started Adidas and Puma.

Love, hate and rivalry: The story of two brothers who started Adidas and Puma.

The story of the world's leading sports brands. Love for sports is a never-ending joy. We all played...

Bura Anirudh Yadav

Bura Anirudh Yadav

5 min read
A simple idea saved time of millions: The story of Inshorts

A simple idea saved time of millions: The story of Inshorts

How the techbased platform took over all news agencies with just 60 words content. Early morning, wh...

Bura Anirudh Yadav

Bura Anirudh Yadav

4 min read
Rejecting other cokes, how Lahori Zeera made its place in Just 10 years.

Rejecting other cokes, how Lahori Zeera made its place in Just 10 years.

3 Brother who created a 500 crore Brand called Lahori Zeera. The cold drinks market is a billion d...

Bura Anirudh Yadav

Bura Anirudh Yadav

5 min read
India's best podcast creator with 17.4 million followers on YouTube.

India's best podcast creator with 17.4 million followers on YouTube.

Raj Shamani’s journey from helping family business to India's No 1 podcaster.The Gen z generation is...

Bura Anirudh Yadav

Bura Anirudh Yadav

2 min read
The story of Bhujia, worth 2 paisa, turned into a billion dollar brand.

The story of Bhujia, worth 2 paisa, turned into a billion dollar brand.

How the Haldiram Family built the billion dollar Snack brand.Every evening with tea we always like s...

Bura Anirudh Yadav

Bura Anirudh Yadav

2 min read
The rise of Adani: From humble beginnings to global power.

The rise of Adani: From humble beginnings to global power.

An inspirational journey of Adani group founder.A name which is constantly heard across the world, b...

Bura Anirudh Yadav

Bura Anirudh Yadav

2 min read
A law student who created Fevicol, India's most used Glue.

A law student who created Fevicol, India's most used Glue.

How fevicol became a household name in IndiaBalvan Parekh was from a humble family in Gujarat. His v...

Bura Anirudh Yadav

Bura Anirudh Yadav

2 min read
A tailor who created India's Favourite Parle products worth 78,000 crore brand.

A tailor who created India's Favourite Parle products worth 78,000 crore brand.

Early morning when you drink tea, do you always remember Parle G biscuits ?Yes, from workers to ever...

Bura Anirudh Yadav

Bura Anirudh Yadav

2 min read
The Cadbury story, who stopped alcohol addiction and fought 2 wars.

The Cadbury story, who stopped alcohol addiction and fought 2 wars.

During your school days have you ever tasted Cadbury Chocolate ?Yes, every individual has tasted it,...

sonu vaishnav

sonu vaishnav

3 min read
How a college dropout turned into a billionaire.

How a college dropout turned into a billionaire.

Have you ever travelled across India ?How did you feel while travelling? Did you get all the comfort...

Bura Anirudh Yadav

Bura Anirudh Yadav

3 min read
Burger Singh, which dominates the Indian burger market, is worth 420 crores.

Burger Singh, which dominates the Indian burger market, is worth 420 crores.

How 420 crore Indian brand Burger Singh competes with Mcdonalds.Kabirjeet Singh, a student of MBA wa...

Bura Anirudh Yadav

Bura Anirudh Yadav

2 min read
Farmers who created a global brand worth 12 billion dollars.

Farmers who created a global brand worth 12 billion dollars.

How Amul fought against the British monopoly and established a 12 billion dollar brand.There was a t...

Bura Anirudh Yadav

Bura Anirudh Yadav

3 min read
How English-speaking skills made him establish the hotel chain Empire.

How English-speaking skills made him establish the hotel chain Empire.

Humiliation for a small job to creating the global presence of Oberoi hotels. A boy from Punjab name...

Bura Anirudh Yadav

Bura Anirudh Yadav

3 min read
Dettol: Story of the most trusted Antiseptic Liquid in the world

Dettol: Story of the most trusted Antiseptic Liquid in the world

The story of the world's best antiseptic liquid, Dettol.Do you know how Dettol started in the world,...

Bura Anirudh Yadav

Bura Anirudh Yadav

2 min read
Urban Company Success Story: How Urban Company Turned Daily Problems into a $2.8 Billion Business

Urban Company Success Story: How Urban Company Turned Daily Problems into a $2.8 Billion Business

“Urban Company Success Story: How a Simple Idea Turned Everyday Home Services into a Billion-Dollar...

Deepanshi singh

Deepanshi singh

3 min read
“What Made Him Different? The Secret Behind Dhirubhai Ambani’s Success” 

“What Made Him Different? The Secret Behind Dhirubhai Ambani’s Success” 

“What Made Him Different? The Secret Behind Dhirubhai Ambani’s Success” 1. Humble Beginnings and Ea...

Deepanshi singh

Deepanshi singh

3 min read
A middle-class boy who invented affordable potato chips called Lay's.

A middle-class boy who invented affordable potato chips called Lay's.

Humble beginnings to creating a billion-dollar- company Have you ever tasted Lay's chips, which are...

Bura Anirudh Yadav

Bura Anirudh Yadav

3 min read
An inspirational story about Nataraj pencils worth 1200 crores.

An inspirational story about Nataraj pencils worth 1200 crores.

Desi to Global: Nataraj's 1200 crore pencil brand empire In the 1950s, the newly independent India...

Bura Anirudh Yadav

Bura Anirudh Yadav

3 min read
From Bihar to billions—Anil Agarwal proves that dreams with courage can change your life.

From Bihar to billions—Anil Agarwal proves that dreams with courage can change your life.

The Metal King: Bihar to London the Story of Anil AgarwalHuman life is full of miracles, joy and pai...

Bura Anirudh Yadav

Bura Anirudh Yadav

3 min read
The Story of the Tata Group: Building India’s Most Trusted Business Empire

The Story of the Tata Group: Building India’s Most Trusted Business Empire

The Story of the Tata Group and its contribution to business in India. The Tata Group is one of the...

Bura Anirudh Yadav

Bura Anirudh Yadav

3 min read
How Priyanka Chopra Jonas Built Anomaly Haircare into a Global Sustainable Beauty Brand

How Priyanka Chopra Jonas Built Anomaly Haircare into a Global Sustainable Beauty Brand

How Anomaly Haircare Became a Popular Sustainable Beauty BrandIn recent years, the global beauty ind...

sonu vaishnav

sonu vaishnav

3 min read
Kuldeep Jain’s Jacket Honoring 600 Employees Goes Viral Online

Kuldeep Jain’s Jacket Honoring 600 Employees Goes Viral Online

A Jacket That Carried an Entire Team: A Unique Moment from CleanMax Enviro EnergyA Jacket That Carri...

Anshuman

Anshuman

3 min read
The Startup That Gave Chai a Café Culture: Inside the Rise of Chaayos

The Startup That Gave Chai a Café Culture: Inside the Rise of Chaayos

How Chaayos Turned India’s Love for Chai into a Successful StartupTea is more than just a drink in I...

sonu vaishnav

sonu vaishnav

4 min read
The Rise of Audio Learning in India: Inside the Growth of Kuku FM

The Rise of Audio Learning in India: Inside the Growth of Kuku FM

How Kuku FM Built a New Audio Content Market in IndiaIn the last few years, India has seen a major s...

sonu vaishnav

sonu vaishnav

4 min read
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