The clothing industry has always been in demand from local to international. We have seen multiple brands which have occupied the markets. In that rare and competitive space, Rare Rabbit has gained massive growth and has a net worth of 2,200 crore. Manish Poddar's father had a textile business, which gave him knowledge since the beginning. He was passionate about business and his vision towards textiles made him establish a unique brand. While analyzing the market, he realized a gap between basic clothes and premium quality. Manish decided to launch affordable luxury clothing, a rare unique gap for all Indians.
The Journey
Initially the journey was tough. They launched offline stores to made the customer experience better. It was a risky move, as most of the stores launch online and then come back offline. This decision gave better growth to the business, as most of the marketing was done through word of mouth, experiencing clothing and reliable prices in the stores.
They majorly focused on detailing of designs, product quality, local and micro influencers, celebrity marketing. That quick adaptability, white-coloured stores and retail business made the brand successful. It has been a bootstrapped business for almost 8 years, a simple idea has changed its entire business model.
Today, 60% of the revenue comes from offline stores and 40% from online. It has 180 exclusive stores across India with a net worth 2,200 crore.
