Welcome to The Profit Post (accessible at theprofitpost.com). We respect your privacy and are committed to protecting the personal information you share with us. This Privacy Policy explains what data we collect, how we use it, how we use cookies and advertising technologies, and your rights regarding that data.
By accessing or using our website, you agree to the terms of this Privacy Policy. If you do not agree, please discontinue use of our site.
1. Information We Collect
We collect the following types of information when you visit and use our website:
- Personal Information: Name, email address, and (optionally) company name, when you subscribe to our newsletter, contact us through forms, or interact with our services.
- Device & Technical Data: IP address, browser type and version, operating system, device type, screen resolution, and language preferences.
- Usage Data: Pages visited, time spent on each page, links clicked, referring URLs, search terms used to reach our site, and timestamps of interactions.
- Location Data: Approximate geographic location (such as city or country) derived from your IP address. We do not collect precise GPS location.
- Cookies & Tracking Data: Information stored via cookies, web beacons, and similar technologies (see Section 4 for details).
- Server Logs: Our servers automatically record requests, including IP address, request time, browser user-agent, and pages accessed — used for security, abuse prevention, and analytics.
2. How We Use Your Information
We use the information we collect to:
- Deliver our newsletter, editorial content, and services you have subscribed to.
- Improve the performance, design, and content of our website.
- Respond to your inquiries, feedback, or contact form submissions.
- Analyze readership trends and audience behaviour to better serve our readers.
- Serve relevant advertisements through our advertising partners (see Section 5).
- Detect, prevent, and respond to fraud, abuse, or security incidents.
- Comply with legal obligations and enforce our Terms & Conditions.
We do not sell, rent, or trade your personal information to third parties.
3. Lawful Basis for Processing
Where applicable under data protection laws (such as the EU GDPR or India's Digital Personal Data Protection Act, 2023), we process your personal data on one or more of the following lawful bases:
- Consent — for marketing emails, push notifications, and non-essential cookies (you can withdraw consent at any time).
- Contract — to deliver the newsletter or services you have signed up for.
- Legitimate Interest — to operate, secure, and improve our website, prevent fraud, and serve relevant content.
- Legal Obligation — to comply with applicable laws, court orders, or regulatory requirements.
4. Cookies and Tracking Technologies
Cookies are small text files stored on your device that help us remember your preferences, understand how you use our site, and deliver relevant content and ads. We and our partners use the following categories of cookies:
- Essential Cookies: Required for the website to function (e.g. session, security, basic navigation). These cannot be disabled.
- Performance & Analytics Cookies: Help us understand how visitors interact with the site. We use Google Analytics for this purpose.
- Advertising Cookies: Used by Google AdSense and other advertising partners to serve personalized or contextual advertising based on your browsing activity (see Section 5).
- Functional Cookies: Remember your preferences, such as language or display settings.
You can control or disable cookies through your browser settings. Please note that disabling cookies may limit certain features of our site. To learn more about cookies and how to manage them, visit allaboutcookies.org.
5. Advertising and Google AdSense
The Profit Post uses Google AdSense, a third-party advertising service provided by Google, to display advertisements on our website. AdSense and our other advertising partners may use cookies and similar technologies to deliver ads that are more relevant to you.
- Google uses cookies (including the DART cookie) to serve ads to users based on their prior visits to our website and other websites on the internet.
- Third-party vendors, including Google, may use cookies, web beacons, or similar technologies to collect or receive information from our site and elsewhere on the internet, and use that information to provide measurement services and targeted ads.
- We may also display ads from non-Google advertising networks. These networks may use their own cookies and tracking technologies, subject to their respective privacy policies.
You can opt out of personalized advertising by:
Even if you opt out, you will continue to see ads — they simply will not be personalised based on your browsing behaviour.
6. Third-Party Services
We rely on the following third-party services to operate The Profit Post. Each service has its own privacy policy governing how it handles your data:
7. Push Notifications
With your explicit consent, we send browser-based push notifications to keep you updated on breaking stories, new articles, and important announcements. We use OneSignal to deliver these notifications.
- When you opt in, your browser provides an anonymous subscription token to OneSignal, along with technical data such as device type, browser, language, and approximate location.
- We do not link push notification subscriptions to your name or email unless you provide them separately.
- You can unsubscribe at any time through your browser's notification settings or by using the "unsubscribe" option on our site.
8. Data Sharing and Disclosure
We do not sell your personal information. We may share limited data with the following categories of recipients, only as necessary to operate our services:
- Service Providers: Hosting, analytics, advertising, email delivery, and push notification providers (listed in Section 6).
- Advertising Partners: Google AdSense and other ad networks, for the purpose of serving ads as described in Section 5.
- Legal & Regulatory Authorities: Where required to comply with a valid legal process, court order, or government request.
- Business Transfers: In the event of a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction, subject to the same protections set out in this policy.
9. Third-Party Links
Our articles may contain links to external websites. We are not responsible for the privacy practices or content of those sites. We encourage you to review their privacy policies before sharing any personal information.
10. Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. Newsletter subscribers may unsubscribe at any time using the link in each email. Server logs and analytics data are typically retained for up to 14 months, unless required for security investigations.
11. Your Rights
Depending on your jurisdiction (including the EU GDPR, the UK Data Protection Act, India's DPDP Act 2023, and the California CCPA), you may have the right to:
- Access the personal data we hold about you.
- Request correction of inaccurate or incomplete data.
- Request deletion (or erasure) of your personal data.
- Object to or restrict how we process your data.
- Withdraw consent at any time, where processing is based on consent.
- Opt out of personalised advertising (see Section 5).
- Lodge a complaint with a data protection authority in your jurisdiction.
To exercise these rights, contact us at privacy@theprofitpost.com. We will respond within a reasonable timeframe and in accordance with applicable law.
12. Security
We implement reasonable technical and organisational measures to protect your information from unauthorised access, disclosure, alteration, or loss. These include encrypted connections (HTTPS), restricted access to personal data, and regular security reviews. However, no method of transmission over the internet is 100% secure, and we cannot guarantee absolute security.
13. Children's Privacy
The Profit Post is not directed at children. We do not knowingly collect personal information from:
- Children under the age of 18 in India (in line with the DPDP Act, 2023).
- Children under the age of 13 in the United States (in line with COPPA).
- Children under the age of 16 in the European Union (in line with the GDPR).
If you believe a child has provided us with their data without appropriate consent, please contact us and we will promptly delete it.
14. Changes to This Policy
We may update this Privacy Policy from time to time to reflect changes in our practices, technologies, legal requirements, or for other operational reasons. Any changes will be posted on this page with a revised "Last updated" date. We encourage you to review this page periodically to stay informed.
15. Contact Us
If you have any questions or concerns about this Privacy Policy, or wish to exercise any of your rights, please reach out to us:
