We all know how important our skin care plays in our daily lives. From office to parties, we are extremely aware of it. The brands in the skin care industry are in millions with unique features and competition. The minimalist brand was a business model clone, which they took from Canada-based The ordinary.
Initially, it was Mohit and Rahul who began this entrepreneurship journey. They started by working in various jobs and eventually launching their own platforms, like Scopial fashion, mango street fashion, free will hair brand. Few went successfully and few failed. With a lot of unstable and uneven lifestyles they have been seeing in business.
The real journey began when both brothers saw a major gap and implemented the same quality skin care product in India. The Minimalist brand launched a face serum with 1000 bottles. It was 100% research-based with clearly mentioning, what kind of ingredients were involved while making this product. It had all the scientific evidence and data-backed strategies which customers admired. The Instagram ads, which rolled down, have given them good promotions and the initial 1000 bottles were sold within just 48 hours. From positive reviews to customer feedback, the business earned 100 crores within just 8 months.
In such a demanding sector, the Minimalist has made its presence across the world. By seeing this opportunity, HUl Hindustan Unilever Limited has acquired Minimalist for 3000 crores. This deal was one of the prominent deals which happened in the startup world.
