We hesitate to visit the doctor for consultation, or we try to avoid wearing glasses. People troll or make fun of us for wearing glasses.
Frequent confusion at points, check-up, limited frames and local stores with no authenticity.
In India, more than experiencing it, we manage things more often. Our entire system is slow, adjustable and controlled. We think more than we do.
Almost 60 percent of Indians have some or other eye issues.
To fix all these problems like
* Providing new experiences to people.
* Wearing glasses is natural process.
* To look fashionable and stylish.
Peyush Bansal started his journey from a humble background with bigger dreams. While pursuing his education in Canada, he worked as a receptionist and eventually found a job at Microsoft after his education.
His experience while working at Microsoft, he gained knowledge and experience, learned how to deal with customers and build business models.
The Journey of Lenskart
A normal middle-class family with no business or legacy. He had only an idea regarding the problem to solve but no path. Finally, by acquiring a few grants from banks with high risk. He started eyewear brand Lens Kart. He wanted to give new experience with the simplest procedures.
Strategy
* To get eyewear it takes at least 4 to 5 days or sometimes weeks too. So lens kart provides opticals within 24 hours with testing of eyes.
* offline stores and online digital websites with multiple frames.
* Offline stores near D- marts or nearby public areas to gain footfall.
* Virtual eyewear tests to see if the frame suits well.
* Customer satisfaction and happiness.
* Ads by taking celebrities, awareness, provide a smooth experience.
* Building trust and creating a habit that eye tests are normal.
* Target audience of Genz, fashion and stylish spectacles than before.
* Discounts, offers, multiple options and memes.
* Advanced tech based optical making.
Today lenskart market cap is worth $5 billion with almost presence in 14+ countries with 2,800 locations.
