Do you know how ITC has emerged into such a great brand ? It was initially started as a tobacco brand by collaborating with farmers. It is a 114-year-old company which was started with basic and minimal resources. Today, it occupies 80% of the revenue share of tobacco. Exporting to 90 countries and out of 10 of which 8 cigarettes are from an ICT brand. It has a network and retail capacity of 60 lakh. It became the 2nd largest FMCG product supplier.
For the first 80 years, they were into the tobacco industry, making good profits and becoming Asia's biggest company, and people started calling it the Sin industry. After changing, several names ITC due to tobacco. They even entered several other business industries and launched unique businesses which brought great profits.
As the distribution and retail network was so strong and quick, they could launch any brand within months and supply it. There, most of the revenue comes from 37% from Tobacco, 25% FMCG products, 20% Agri products, 11% paper stationery craft and 4% from hotel industry and 3% from others.
The brand and products they launched have become so popular, and every other person has used them frequently. Classmate books, Ashirwad Atta, Sunfeast biscuits and dark fantasy, Agarbatti and pooja items, Soap and shampoos, Bingo chips, Yippe noodles, Engage perfumes, B Natural juice. These FMCG products have become their strength as of today. As time passed, ITC has adapted to new businesses-changing alternatives and products. They reduced the dependency on tobacco from 100% to 37% as of today. Today ITC has a market capitalization of 3.53 lakh crore. It has established as one of the prominent brands in India.
