We have multiple juices and cokes in the market.
What about the flavours which we used to drink in our childhood ?
Yes, those preservative and artificial flavours, which can be harmful to our health.
Many authentic things have finished their essence due to lifestyle or influence brands.
India has unique flavours and its own authenticity.
To re-establish our own Indian-made flavour brand, the launch of a paper boat with Indian flavours and bringing back our old memories with proper health.
The story begins when Neeraj was working and happily settled in life, but during his work time he used to feel deep about starting a company of his own.
He, along with his few friends, were having lunch in the office. One of his friends brought a mango panna. It was tasty and healthy, but it was not available in the market. That's where the idea came to launch traditional juices made in an Indian way.
The journey
They began the journey. They wanted to start with mango panna, jal jeera, kanji, kunkum sherbat, panakam, rose sherbat.
* All the authentic Indian flavours, but the real problem comes with collecting raw materials and creating on a large scale. Sometimes it tastes bad or gets spoiled. Once the season was complete, it was difficult to make again.
So they have decided not to depend on one market but to import raw material availability from various markets for 365 days.
* The packaging was another difficult task they had to deal with. The natural flavors are not long-lasting and do not have a good shelf life of products.
To solve this problem, they took packaging where astronauts take food to space. It was long term, and it wouldn't get spoiled quickly. That packaging was unique and looked premium.
* They were sold on airplanes where people would taste the authentic flavors and health. The premium look has made this brand popular, and the authentic flavours remind us to remember the old Indian traditional values and tastes.
Today the paper boat is worth 2000 crore and monthly 10 million bottles are prepared.
