Wow Momos: worth 1200 crores
Every evening, on the streets we always taste snacks. We Indians love it, evening 4 pm to 7 pm all the Indian roads are filled with foodies. Tasting traditional recipes and street foods. Recently a new recipe has entered the market and has made huge waves across the Genz.
Yes, the momos which are made in different styles and flavours across India. I see thousands of young students tasting those delicious steamed and fried momos. It has made a huge place in the hearts of people, defeating Indian traditional recipes and tastes.
Approximately, India has a momo industry worth 30,000 crore, isn’t it shocking? Yes, 1 in 5 stalls is a momo stall, that's the demand it holds. It costs around 40 rupees to 90 rupees according to flavours and styles.
Wow Momos
It started its business with a simple strategy. All they wanted was to prepare Momos, which was an unorganized sector. They figured out hygiene issues across all the local stalls and priced differently compared from others, with an initial price of 99 onwards.
Opened their first store in Kolkata near the Spencer's store to reduce expenses. Also, they got free footfall and opportunities. They started providing free momos to everyone, which included taste and health together. People recognized their style and hygienic momos, which were different compared to others. Giving them luxury and quality, made them trusted by the customers. They smartly wore bright yellow T-shirts for attention and visibility.
Today they have 1500 outlets across India, mostly near malls, and highly professional places with a net worth of 1200 crores. A simple snack literally changed the entire market.
