During the time of COVID-19 and after the ban on Tik Tok, many of us stayed at home. The situations were tense and critical, but a few founders of KuKu FM and former graduates from IIT Kanpur, have found one of the top opportunities to create content which is not entertainment but rather educational content. Many students and homemakers were their major user base for Seekho. Today, it has more than 150 million downloads and with 50 lakh subscriptions across world.
It has given a platform for many individuals from tier 2 and tier 3 cities to learn basic digital tools and skills which will enhance them economically later. It helps you to learn new skills instead of watching reels. The 3 founders were working on KuKu FM, an audiobook platform. With those experiences, their business grew better and reached out to many people across India.
The major courses were Business, Tech, money, soft skills and provided more than 50 courses directly to the users. Which helps them accumulate knowledge across various courses with simple procedures. Most of the lessons are online-based and famously created by creators. All videos are created for only 3 minutes to 5 minutes. All are short and quick to learn, these applications grew so quickly and established one of the best educational content for users.
Initially, they charged 1 rupee to make use of Seekho, and later they charged 149, 199, 599 rupees per course. Today it has a revenue of $180 million dollars. The content, which is created by the creators but the script, ideas are made by the Seekho app themselves. It exactly follows Netflix and Spotify's model, most of the revenue comes from a monthly subscription, which is 70% of its revenue. It has created vast amounts of knowledge and created large scale milestones for people, who want to study and learn through Seekho.
