Ramesh: I want my sister to get married ? I am not able to find the right match.
* Where can I find the right match ?
* I can't find many options ?
* How should I match my sister's Kundali ?
* Is it safe and what about the background check ?
In India, marriage is a festival of 2 beautiful families. The initial phase of the wedding is complex and hectic.
Getting our daughter or our sister's marriage is a very emotional moment for us. As it is one of the special occasions, a lifetime of savings is spent on one single marriage. From retirement money to savings.
According to a few surveys, an average Indian spends about 10 to 15 lakhs rupees on weddings.
Yes, for all these questions and unnecessary anxiety. Anupam Mittal introduced the Shaadi. Com website for people who are willing to find the right partner of their choice. He was working in the USA as a product manager. As time passed, he always wanted to start his own business. When he returned to India, while sitting at his father’s office. He met one pandit who views Kundali based on Vedic astrology. That's where the idea clicked in his mind. Why not start an online platform for this entire wedding procedure?
How does the platform work ?
Login to the website and fill in all your details. It is strictly scrutinized to protect your privacy. Once you like someone based on their profile, you have to pay for communication with that person. That's how they earned money and reached about 15000 crore net worth.
Marketing strategies
*TV advertisements,
*Digital Marketing
*Solving social issues regarding dowries, marriages and changing societal perception.
They run an effective campaign with taglines like Fast for Her Woh Ek baat on Valentine's Day.
The website initially had to deal with severe problems as people have never experienced them. During that time, the internet was also not that effective. He says he had a debt because of shaadi.com. After so many difficulties, it finally became one of the top matrimonial websites in the world.
