The couple who changed the entire baby product industry.
One day, Varun and Ghazal Alagh, their newly born son, had skin issues. Which made them panic.
They searched for the best health care products, but they couldn't get any authentic.
They started ordering from abroad just to heal their son from skin issues.
After deeply facing all these problems in their day-to-day life. They understood it is not the problem of only 1 parent, it is the pain of every parent.
The sensitive baby issues are heart-wrenching and painful. They have decided to start a company with just 25 lakh rupees. In 4 years, it has become a 2000 crore worthwhile company today.
Their idea was only to heal the babies who were suffering. They have done tremendous research and development on the products.
Already there were big brands in the market. They made authentic toxin and chemical-free products. It has gone through rigorous tests, they made affordable pricing for every middle class who can use their products.
Eventually, they started online and now they have stores. The COVID-lockdown was the turning point where their products saw a 400% growth rate.
From television advertising to hiring Silpa Shetty for brand endorsement. Shilpa Shetty was a big star. She liked the idea and invested in the company as an investor. They have 140 exclusive stores and have a large presence in every big store as FMCG products. They even started preparing multiple products for all age groups.
One single incident has created a 2000 crore brand, and helped millions of parents across India. Truly, Mama Earth’s journey is inspiring and phenomenal.
