Bajaj's famous Chetak scooter, which was used by the 90s generation.
I saw my father going to the office on the same scooter. There were even several times when I went to school on the same chetak scooter. Every Indian used to wait for those scooters. They were considered a status symbol back then.
After the pulsar launch,
Every other student during their college days has had wonderful moments with pulsar bike.
Youth on the streets riding with powerful sounds ?
Pulsar clubs and stunt clubs, the craze of pulsar, literally changed the demography of India.
The Bajaj brand was popular in the modernised world after LPG reforms in India. New brands have emerged with high performance, like Yamaha. The Bajaj scooters demand was reduced to low.
Rajiv Bajaj understood scooters are no longer the future.
The journey of Pulsar bike
After severe competition, Bajaj had no option but to release a new bike. To compete with new technology, they collaborated with the (Tokyo R&D) team. They did an audit report for the future business plan for Bajaj.
Finally, they wanted to launch a new bike which matches the modernised world.
Hiring Glynn Kerr in Bajaj was an historic decision. He had vast amounts of experience in brands like BMW, Benz and big brands. He created a world-class design for Bajaj and the research team named it Pulsar. It is based on random star energy which is powerful in our galaxy.
The research team has initiated 100 crore rupees for the launch of a pulsar bike.
Marketing strategies
- * Targeted young riders with a sporty and powerful image.
- * Performance and style instead of only fuel efficiency.
- * Strong advertising campaigns built an emotional connection with customers.
- * Continuous innovation in design and technology.
- * New types helped Pulsar become one of India's most successful motorcycle brands.
- * Mileage and major emphasis on middle class families
* Affordable price
Today, every 2 minutes, one pulsar bike is sold and more than 2 crore bikes are on the streets already.
