Yes, you are completely dependent on local handmade bags, which are not durable ?
Do we usually get quality bags while traveling ?
Whenever you are traveling, and suddenly you see your bag giving you trouble or a bag zip failing ?
How irritating is it ?
There was a time when India had to import luxury bags. After seeing this strange situation while he was traveling, an engineer from Bengaluru discovered it. How important it is to have a bag which can carry all his goods.
He was an enthusiastic mountain climber, due to tough terrain and travel experience. He was always having trouble, while he managed somehow.
At his home, he started preparing it. Soon he made dome tents and outdoor gear. When he went on a trip with all these goods which he himself prepared.
People started admiring his gear. That's how he understood it. The demand and supply both lacked.
Slowly, along with his well-wishers, he started making it in bulk and started earning money. After a few months, he quit his job and started making it as a full-time business.
But suddenly, the IT boom in Bengaluru changed the entire script, where most of the employees wanted bags to carry laptops. They stopped making outdoor gear and making bags which were employee-friendly. The brand started flourishing and demand was increasing.
Strategies
*They conducted events in public and outdoor spaces to understand the value of bags.
* Advertisements in regional languages.
*High-tech bags for Indian army soldiers and social work during COVID by making masks and PPE kits.
* Slogans like #Ready for anything, Come alive campaign, #Explore everyday
* Products in different styles
Today, wildcraft is worth 600 crore with 3000 outlets in 130 places. A simple idea and hobby made such a large empire.
