Early morning when you drink tea, do you always remember Parle G biscuits ?
Yes, from workers to every household, Parle products are the only biscuits which are consumed. It is one of the affordable brands. Even after inflation, parle pricing has indeed been a miracle of the last few decades.
How did it start ?
A tailor named Mohan Lal Dayal from gujarat moved to mumbai for his early livelihood. He realized every day with tea he wanted to eat something delicious. His tailoring business was also making it difficult to run his family. So he moved to Germany and learnt the skills required to create a food business along with modernised equipment. He observed deeply that Bristishers liked biscuits with tea, and those days eating biscuits was an expensive product that only rich people could afford.
So Madan Lal decided to prepare products which are affordable for every person. At the same time, Mahatma Gandhi's iconic Swadeshi Movement took momentum to create self-reliant products countering British governments. He started preparing goods which were tasty and affordable to every Indian.
Strategy to market Parle Products
*Sending the British Army with Parle biscuits and candies which gave popularity to the brand.
*The name of the brand was based on a village called Ville parle.
*Targeting local tea sellers and vendors created a massive distribution process.
*Branding and packaging attracted the children.
* Best pricing where every poor person can easily buy a Parle product.
* Same quality and product credibility for years.
* Campaigns and slogans
Products Created By Parle
Parle G biscuits, Melody, mango bite, Poppins, Crack jack, Monaco and many more products which have been launched by Parle group have a significant presence among the public.
Parle famous tag lines
* G Maane Genius
* Hindustan Ki Takat
* Roko mat Toko Mat
The cheap and affordable products with 100 years of trust across India is truly an inspirational story. If you want to start a business exactly like Parle G for campaigns and strategies, visit one tick technologies.
Today, Parle products are worth 78,000 crore with a presence in more than 100 countries and with 120 unique products, every single day almost 40 million biscuits are baked.
