Being born into a middle-class family and pursuing to become a film star. Raghavendra always wanted to pursue acting as a career and tried relentlessly. From Mumbai to Delhi learning theater and acting skills, his life had extreme financial struggles. He started working in various hotels and restaurants in different roles. Eating food outside Iskon temple and having a firm belief in establishing himself as an actor.
The destiny had a different plan. After trying for 6 years, he failed and wanted to complete his mechanical engineering again. As Raghavendra worked in various roles, he became an expert in the food industry. As life was in a tough phase, he decided to start his own food business. He took 2 lakh rupees from his well-wishers and started a small cart with simple recipes of Idli, dosa and coffee.
People admired his taste and authenticity, which grew the business better. He, along with his business partners, have opened IDC stores in Bengaluru. The store was successful but Raghav's ethics and work style led to clashes with his partners. He took a firm decision to quit and started his own brand along with his chartered accountant Divya, who later became Raghavendra’s wife. Today, Rameshwaram café is one of the biggest restaurants which served food at Anant Ambani's wedding. From a small cart to hotel chains, his journey and struggle is truly an inspiration for many.
The strategies used for expanding the Rameshwaram Café.
* Hygiene, quality and taste were the first priority.
* Training the staff thoroughly for 6 to 8 months and observation based on the integrity of the work was later given.
* Providing proper medical facilities, accommodation and food for employees.
* Franchise model, but only with people who are passionate about the food industry. Opening just two outlets yearly with a major focus on quality.
* Ambience and structures were built based on ancient temples and themes, which gave purity, authenticity along with flowers and traditional Rangoli designs.
These are the few unique strategies and product designs that have made Rameshwaram café a big success.
