Have you tried Zudio-branded clothes ?
Yes, it is one of the cheapest clothing brands, really ?
OK, wait, I will buy it online, but Zudio doesn't sell it online.
We are talking about the Zudio brand, which is under its parent company Trent, which is part of the TATA group. It has initiated easy, affordable and convenient clothing brands for selectively choosing Genz. Most students want fashionable and easy clothing with less cost. By looking at the market and trends, Zudio wanted to establish its own manufacturing, which quickly dominated the entire market.
The Strategy
*Affordable pricing where every individual can buy Zudio products with limited funds. The clothing prices are around 999 rs. 699 for pants and for T-shirts from 199 to 399.
*Offline selling in stores and not in online markets.
*The Foco model is where the franchisee invests, and the company monitors the operations.
*Mostly focusing on strategic locations in tier 2 or 3 areas where people can buy with confidence.
*No advertisements because Zuido knows their products are affordable, people like them, and they prefer word of mouth more than anything.
*Own manufacturing process and designs with trends.
Today Zudio has around 958 stores across India and in the financial year 2025 it has made revenue of 1 billion dollars.
An easy, affordable clothing brand with basic pricing has dominated the entire clothing market.
