Humble beginnings to creating a billion-dollar- company
Have you ever tasted Lay's chips, which are made up of potatoes ?
Every person you meet will surely discuss tasty Lay's. It is available across the world, with full of delicious varieties and tastes. From school children to office spaces, it has become an evening snack with tea.
In a middle-class family, a little person named Herman Lay was born. Coming from a humble family, he had minimal amount of knowledge regarding academics and guidance. He was not an academic person but learned the art of book selling from an early age, always thinking about business and money-making as he was poor. He lacked a career path, which made him wander around with illusions and unexpected chasing of things which he never liked. During his book selling time, on the streets of the USA has taught him phenomenal sales skills. That art led him to dream big for his future work, so he started working at various local shops, on the streets and small-scale restaurants. Eventually, after a few days passed, the Great Depression hit the USA where he lost his only job he had.
While wandering on the streets with no job, he sat near a local restaurant. He realized people want something spicy which is affordable to every individual. That's where the idea clicked with him to create affordable chips and to introduce them to the world. He started with great enthusiasm to establish his chips store. He made the chips and started selling them on the streets where people liked them, eventually selling them to local vendors and school children. The brand scaled to large parts of the USA and became one of the favorite snacks for everyone.
The marketing strategy of Lay's was one of the most prominent and effective during that time. They created an advertisement to promote Lay's brand on television, which was a sensational hit during those days. They used local actors, comedians and well-known TV artists to promote the brand. Global circulation of the brand survived only because they used local names and flavors matching exactly with local food tastes, which attracted all types of people across the globe. Now Lay's have more than 200 varieties of flavours with different names and ethnic tastes according to the region's preferences. The business is worth billions of dollars, his story is truly admirable and inspirational. He started with nothing but made an empire, which every person on the earth tasted his Lay's chips at an affordable cost.
Things to learn from his Story
*Conviction towards his dream and humble beginnings paved the way to his success.
*Even after a lot of failures, he kept on working even though the outcomes were bad.
*An idea can change a life with one brand which he created.
*The passion he possessed for sales made him a marketing genius.
Today, Lay's is one of the leading brands in the world with chips selling across every nook of the world. An affordable snack made millions of people smile every day by just eating Lay's.
