Sugar Cosmetics founder and CEO Vineeta singh has reached great heights in her career. She rejected a 1 crore job offer and always wanted to start her own entrepreneurship journey. She said she was always scared of failures and rejection, as she always acted calculative in life. As her parents came from an upper middle-class family, she had no business background.She was keenly interested in business, but she had no vision early in life. As time passed, she found a major gap in the beauty industry and finally decided to start a sugar cosmetics brand.
She always thought business was easy, but when she experienced the ground reality and failed multiple times to gather funding, as she lacked funds. Many investors said, she was inexperienced, and we can't take a risk on you. After several ups and downs, she gathered courage and started her own bootstrap. Without any marketing, only by word of mouth, she started promoting the products which eventually people admired.
Today, sugar cosmetics is worth 2000 crore valuation.
She says,
* In business, shortcuts are not always the choice, it requires abundance of patience, consistency and years of struggle.
* Always read books, which will enhance your knowledge, and it might give you a good idea or gap to start a business.
* Handle rejections with a smile, while she faced a lot of risks and failures. Eventually, with courage, she started her bootstrap.
* Communication and convincing skills are the major change in your life. It helps with customers and the ability to build trust.
* Find a proper gap in which you want to start a business, take time and do authentic research on your products. Invest your 100% efforts into your product, which is an essential part of your entire business model. A quality product gives great results and trust.
