Every single day if you had free time you would only remember one game called Temple Run. From school kids to adults, the game was addictive and fascinating. We have seen people sharing their screenshot of scores of Temple Run game on Facebook pages. An unknown man running frequently collecting gold coins and a scary monster chasing them. How great and thrilling is it, right ?
The story begins with a couple who are working at a hospital and providing software, data regarding patients and happily working. Keith Shepherd and Natalia both had a hobby of playing games during their leisure time and were also curious about the Apple phone and its features. Finally, when the day arrived, they saw an update from Apple saying they had introduced a Play store. This news made them quit their jobs and start investing time on gaming applications.
The journey of Temple Run
Initially, the days were tough and problematic, as they were making games which were not working in the market. Eventually, they prepared seasonal-based games, but due to high pressure and a small team, they were not able to reach the deadlines. They decided to quit seasonal games as failures were always behind their backs and created hindrances in their journey. Being patient and with time, they have launched their own studio called Imangi studios. The research began, and they selected Temple Run as their next project. The game looked colorful and easy but that made it extremely tough to develop the game from team conflicts to time consumption and opinions were mismatched and there were frequent arguments and stress in the work place.
After years of hard work and patience, the output was tremendous. Quickly, it was successful and people enjoyed it. They made Temple Run application free for everyone, within 1 year over 100 million downloads happened by the users. The visibilityand traction they gained without even doing marketing was insane. It was mentioned in the top 50 application downloaded in IOS. From Hollywood celebrities to superstars have started posting videos of temple run, which went viral on internet and social media platforms. Also, Usain Bolt the world's fastest man who got featured in temple run with animated themes. Soon as it was growing every day, they collaborated with Disney World, which brought new unique features into the game with advanced technology and style.
Every story has a positive and negative side, as the competition increased along with new features and other brands gaining momentum with same themed games. People adopted new games, their major default occurred as they only had 12 employees, as they didn't increase the size of the team due to creativity, it totally backfired. With few employees, they couldn't launch new patterns like other brands and competitors. The arrival of Subway Surfers in the market, paved way towards downfall of Temple Run. it became the highest played and downloaded game thereafter.
