During the 90s and 2000s, Yahoo was the internet. It was a difficult time for users and customers as most of them never new it. Stanford university students Jerry Yang and David Filo faced problems while using it. People had to remember domain names and everything was unorganized. Both of them wanted to solve this big problem. So, they started working on merging all the websites, collecting information, bringing everything together on one platform in an organized way.
In those times, using the internet was a big thing. Finally, after years of hard work, they created a web directory. The website they built had all the key components for users to explore. This gave a huge boost to their brand, and they started receiving revenue for advertisements and website.
Yahoo was successful but after a few years, they analyzed all the data of services and advertisements they provided. They checked all user recommendations and what type of needs they have. This authentic information and data gave hope for more revenue. Instead of Ads, now they have started building Yahoo News, Yahoo Messenger, Yahoo games. They even acquired many brands and merged them into Yahoo. This range of services improved the shares of Yahoo by 600%. Even Yahoo had an opportunity to buy Google but they rejected the offer.
The downfall.
As Yahoo was dominating the Internet world, it started receiving competition from other new players. On Yahoo, the website was filled with advertisements, which started making things uncomfortable.
It had frequent layout changes, which created delays, crashes and sometimes data breach cases were also mentioned. During the peak time of Yahoo, they rejected the key opportunities which they received. They have acquired many brands, but they never had a proper execution plan after buying other brands and changing them to be profitable. Internal conflicts and competition among the organization also led to their downfall. Finally, for around 4.48 billion dollars, Yahoo was taken over by Verizon.
