Do you know how Genz has broken the barrier of traditions?
Yes, the growing demand for beauty products is clearly visible in markets.
The grooming culture among men has increased compared to before. A strong shift from girls being obsessed and now men doing the same.
Reasons
From college students to office-going men, every other person wants to have good grooming and the hygiene consciousness has increased drastically. How the digital revolution has changed the entire gender, the new adaptive culture with new generations is truly eye-opening.
I spoke to a few people, and they told me grooming makes us feel confident, while working in our office space. YouTube videos and digital platforms changed our perspectives on male grooming. Some say that due to pollution, we are getting skin-related issues, which make us use these products.
According to data
Female products are worth $450 billion across the globe whereas men's products are worth $65 billion as of 2026.
Women prefer skin care, color, hair, fragrance. Whereas men's products such as beard, hair, skin, fragrance markets are in high demand.
The new trend and new generation can change a new notion about how grooming is important to men also. It is still not common across large parts of the society. In particular, the tier 1 and 2 cities have seen a high increase in male beauty products, making themselves an important part of life.
